MENAXLDS 2013

I was the only designer of MENAXLDS 2013 (Middle East and North Africa Exchange and Leadership Development Seminars)
This is by far from the biggest and best projects I have handled.
It wasn't easy, but I pulled it off all by myself.

I did it also at the end of a depression phase, so it was with the help of some friends which I can not be more grateful to have.

The logo.

For an overall identity, I wanted to capture the multicultural history of Lebanon in order to represent the true face of Lebanon, so I made the logo built of Arabic, Latin, and Phoenician letters overlapped into a circle. Later on I added a symbol relating to the Lebanese Cedar (Cedrus Libani)

Study Tour Posters

Study tours were made before and after the conference, to show all of these locations and explain all the details of the tours was to go minimalistic in the design with a proper grid layout

Delegate Mailers
These were used to inform the delegates more details of the Congress Committee, the Facilitators, the venue of the conference, etc. I used a common template for all which is based on the 3 alphabets used for the logo.

Proposal for Company Pattern

Part of my job in my internship was to create a pattern for their new corporate identity. So what I did was I took the word 'Nomos' from the company name, Nomos Impresores, and changed it to Arabic and wrote it in square kufic. And from the square kufic I transformed it in a sense that it can be made into a pattern unit. I did two versions, black and white and colored.

New Casa

Finally after endless arguments, I finally convinced my father with a logo change for his store and finally got him to go under an identity system.

New Casa is a store selling PVC Panels, Doors (Steel, Wood, PVC, Accordion), Bamboo Curtains and others.

So I had to create something that is more accustomed to the area around us which is in the heart of Bekaa, hence it is heavily arabic based, therefor I used square kufi, which is also helpful for it is geometric similar to most of the products sold. Also it is backed with a latin version of the name hence making the logo bi-lingual. It can also work without the latin name, but for now it will do.

I will update this later with the outer signage...