Wednesday, April 3, 2013

MENAXLDS 2013

I was the only designer of MENAXLDS 2013 (Middle East and North Africa Exchange and Leadership Development Seminars)
This is by far from the biggest and best projects I have handled.
It wasn't easy, but I pulled it off all by myself.

I did it also at the end of a depression phase, so it was with the help of some friends which I can not be more grateful to have.

The logo.
For an overall identity, I wanted to capture the multicultural history of Lebanon in order to represent the true face of Lebanon, so I made the logo built of Arabic, Latin, and Phoenician letters overlapped into a circle. Later on I added a symbol relating to the Lebanese Cedar (Cedrus Libani)



Study Tour Posters
Study tours were made before and after the conference, to show all of these locations and explain all the details of the tours was to go minimalistic in the design with a proper grid layout



Delegate Mailers
These were used to inform the delegates more details of the Congress Committee, the Facilitators, the venue of the conference, etc. I used a common template for all which is based on the 3 alphabets used for the logo.







No comments:

Post a Comment