Finally after endless arguments, I finally convinced my father with a logo change for his store and finally got him to go under an identity system.
New Casa is a store selling PVC Panels, Doors (Steel, Wood, PVC, Accordion), Bamboo Curtains and others.
So I had to create something that is more accustomed to the area around us which is in the heart of Bekaa, hence it is heavily arabic based, therefor I used square kufi, which is also helpful for it is geometric similar to most of the products sold. Also it is backed with a latin version of the name hence making the logo bi-lingual. It can also work without the latin name, but for now it will do.
I will update this later with the outer signage...